Barbie is not becoming an usual fashion statement anymore. After Moschino, Barbie collaborated with many brands to bring the feeling of pink back to life.
One of the collaborations was with Wildfox
One of the collaborations was with Wildfox
“As a girl who played with Barbie, the whole collection itself was inspired by my imagination come to life. I thought of what she and her friends would have really worn and saw them as eighties/nineties shabby chic,” explains Creative Director, Kimberley Gordon. “Barbie was also a woman with so many occupations, so we wanted to show that in the ‘My Resume’ tee. She is all about acting out stories, which is what we do at Wildfox through our models in each campaign. I was thrilled at the opportunity to create a collection with Barbie…visiting the Mattel office was really exciting.”
To make the event more appealing, Selfridges designed a photo booth on their Wild fox corner
for customers to finally live the Barbie Doll experience
For more pictures of the collection check
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